By creating digital models and workflows that allow you to visualize, simulate, and analyze your designs, you can experience your ideas before they are real. This enables the continual exploration of design alternatives, allowing early improvements to the way projects and products will look, perform, and be used. And ultimately, saving time and money, reducing errors, and increasing sustainability.


The claims of contemporary art cannot be ignored in any vital scheme of life. The art of today is that which really belongs to us: it is our own reflection. In condemning it we but condemn ourselves. We say that the present age possesses no art: who is responsible for this? It is indeed a shame that despite all our rhapsodies about the ancients, we pay so little attention to our own possibilities. Struggling artists, weary souls lingering in the shadow of cold disdain! In our self-centered century, what inspiration do we offer them? The past may well look with pity at the poverty of our civilization; the future will laugh at the barrenness of our art. We are destroying the beautiful in life.

Okakura Kakuzō

We shall not cease from exploration.
And the end of all our exploring will be to arrive where we started.
And know the place for the first time.

Thomas Stearns Eliot

The rage for wanting to conclude is one of the most deadly and most fruitless manias to befall humanity […] to measure the infinite, and to know the recipe for happiness. What arrogance and what nonsense! I see, to the contrary, that the greatest geniuses and the greatest works have never concluded.

Gustave Flaubert

If you spot it, you’ve got it.
(Empirically studied and proven in some fields of counseling and also Buddhism).


Luck is the residue of design — things worthwhile generally don’t just happen. Luck is a fact, but should not be a factor. Good luck is what is left over after intelligence and effort have combined at their best. Negligence or indifference are usually reviewed from an unlucky seat. The law of cause and effect and causality both work the same with inexorable exactitudes.

Branch Rickey

Conversation is the engine of knowledge. It’s the generative activity of civilization. Of course, I don’t mean only literally talk, I mean the bigger sense of conversation – human interchange, interaction and commerce.

Andrew Hinton

Content is to be discovered not in the work itself particularly, but in our interaction with the work: all observations are participations.

Wystan Curnow

The details are not the details; they make the product.
‘With innovative material selection, sensible construction techniques and modern aesthetics one can craft a unique design language that sets a new standard.’

Charles Eames

Art is the most complex, vitalizing and civilizing of human actions. Thus it is of biological necessity. Art sensitizes man to the best that is immanent in him through an intensified expression involving many layers of experience. Out of them art forms a unified manifestation, like dreams which are composed of the most diverse source material subconsciously crystallized. It tries to produce a balance of the social, intellectual and emotional existence; a synthesis of attitudes and opinions, fears and hopes.
Art has two faces, the biological and the social, the one toward the individual and the other toward the group. By expressing fundamental validities and common problems, art can produce a feeling of coherence. This is its social function which leads to a cultural synthesis as well as to a continuation of human civilization.
Today, lacking the patterning and refinement of emotional impulses through the arts, uncontrolled, inarticulate and brutally destructive ways of release have become commonplace. Unused energies, subconscious frustrations, create the psychopathic borderline cases of neurosis. Art as expression of the individual can be a remedy of sublimation of aggressive impulses. Art educates the receptive faculties and it revitalizes the creative abilities. In this way art is rehabilitation therapy through which confidence in one’s creative abilities can be restored.

László Moholy-Nagy