Alessandro Segalini

Lettering is a precise art and strictly subject to tradition. The ‘New Art’ notion that you can make letters whatever shapes you like, is as foolish as the notion, if anyone has such a notion, that you can make houses any shapes you like. You can’t, unless you live all by yourself on a desert island.

Seems normal that generation of men & women addressed themselves to writing and printing to keep and to share their most deep hopes, intuitions, dreams and fears.

There is nothing simple or dull in achieving the transparent page. Vulgar ostentation is twice as easy as discipline. When you realise that ugly typography never effaces itself, you will be able to capture beauty as the wise men capture happiness by aiming at something else.

Few are the giants of the soul who actually feel that the human race is their family circle.

The core skills of design are synthesis, understanding people, and iterative prototyping.

Architecture smacks you in the face but typography is massaging your brain in a deep way.

To complicate is simple, to simplify is complicated. In order to complicate, you just need to add something, whatever you wish: colors, shapes, actions, decorations, characters, environments full of odds and ends. Everybody is able to complicate. Only a few can simplify. […] The infinite is a square… without corners.