Come to the edge
He said. They said: We are afraid.
Come to the edge
He said. They came.
He pushed them, and
they flew…

Guillaume Apollinaire

In architecture one is confronted with problems for which one must find solutions. The best architecture is the clearest and most direct solution to the problem.

Mies van der Rohe

If this is calligraphy, then it is calligraphy without precedent.

Brody Neuenschwander

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page… When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

Adrian Frutiger

There are strong arguments that music inhabits a semiological realm which, on both ontogenetic and phylogenetic levels, has developmental priority over verbal language.

Yuri Lotman

Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.

El Lizzitsky

Give me a laundry list and I’ll set it to music.

Gioacchino Rossini

Lettering is a precise art and strictly subject to tradition. The ‘New Art’ notion that you can make letters whatever shapes you like, is as foolish as the notion, if anyone has such a notion, that you can make houses any shapes you like. You can’t, unless you live all by yourself on a desert island.

Stanley Morison

Seems normal that generation of men & women addressed themselves to writing and printing to keep and to share their most deep hopes, intuitions, dreams and fears.

Robert Bringhurst

There is nothing simple or dull in achieving the transparent page. Vulgar ostentation is twice as easy as discipline. When you realise that ugly typography never effaces itself, you will be able to capture beauty as the wise men capture happiness by aiming at something else.

Beatrice Warde