Alessandro Segalini

I am passionate about words and the rhythm that they create, giving expanded meaning to the mundane or enhancing the brilliant, no matter what form they are delivered. When all is said and done, and my life is finished, there will be only one thing that remains; the memories that I have left with those that have known me and my words, whether written or spoken will be a reflection of the life I have lived.

When I'm working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.

If you keep shouting, you are not making communication any better. You are only removing the talking and whispering from the system. I find our society a bit noisy. I would like to contribute a little silence.

For one thing, I don’t teach graphic design; I teach people to find their own strengths. Second, I don’t hold back anything for myself. I share everything I know. I get back much more than I receive.

Object-oriented programming is the leading software development technique today — but the logic of object-oriented programming was developed by philosophers like Plato, Aristotle and Porphyry. Many philosophers are surprised to discover that high-tech jobs are often philosophically rewarding as well as financially rewarding. If you love metaphysics, for instance, you've great future as a software designer: a large software system is just an enormous conceptual structure, not unlike a great metaphysical system. If you can master the concepts, you can master the details.

Good design always brings rewards, whether you measure them in terms of a better image for your organization, increased sales, or simply personal satisfaction for the person responsible. Bad design, though, brings greater penalties for some kinds of documents than others. Your organization's efficiency can be seriously affected by badly designed forms, price lists, catalogues, or other functional documents. So the time it takes to design things well is time well spent.

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In the visual arts, for example, the semiological approach to graphics provides a rigorous analysis of the visual means used by the artist. It defines the basic properties and laws governing the arts and suggests objective criteria for art criticism. Graphics is a strict and simple system of signs, which anyone can learn to use and which leads to better understanding.

Never mistake motion for action.

It is not because things are difficult that we do not dare, it is because we do not dare that they are difficult.