Quotes

The letters of the alphabet, the characters of a typeface, are building blocks. Besides being symbols to construct a written language, they can be used to compose any visual impression imaginable. To me, typography is the visual arrangement of letterforms and symbols. Its style creates identity. If the composition contains coherent content, this visual identity will convey the message in a distinct and original way. A new expression. A new impression. A new corner of the mind is opened. How exciting!

Max Kisman