ARTS 310 (Graphic Design II) #junior #senior | 2019 | New York, USA
The task challenges students to work in the domain of environmental graphic design (EGD) to create a new wayfinding system for a large local public space, indoor or outdoor. Students will need to survey, review and study how the chosen space is used, and design a coherent, consistent and systematic typographic identity to support the navigation of the physical space. The starting point for the exercise is writing a taxonomy of the activities that happen in the space: a list of all relevant actions, circulation paths, decision points, rooms, etc. It is such plan that feeds the design of the map for the building or space, and for a flexible visual signage system that will include custom icons, ←→s, symbols, and a possible design/adaptation of a logo mark.
The idea for this project came to when in 2010 my colleague, Professor Hakan Ertep introduced me to David Gibson, Principal of the NYC based wayfinding firm Two Twelve. Gibson, his work, and his book The Wayfinding Handbook: Information Design for Public Places have been inspirational, and so this assignment is also a form of gratitude, to pass on to my students some important concepts about “showing the way.”
The outcomes from fall 2018 and spring 2019 at Binghamton University were exhibited in the Fine Arts building, and students had the opportunity to engaged in critique with special guests Seymour Chwast & Steven Heller (April, 2019).
Material: Surveys, tracing paper, colored pencils, Illustrator, InDesign.