ARTC 4305 (Typography III) #senior | 2017 | Texas, USA
The task challenges students to create a conceptual typographic poster for a social issue, including but not limited to: food waste, immigration, misogyny, homelessness, evacuation, water preservation, cruelty to animals, and human rights.
The project is an exercise in organizing information, to work a clear hierarchy, and developing a compelling typographic voice that places the poster within a strategic thinking — the type should sound for the message, and the story.
Posters for social causes have a long and rich history within graphic design. Students are invited to look at examples to see what makes an effective poster. Recent initiatives in poster activism include Good 50×70 and the Tolerance Project.
Student Trey Holt decided to work on food waste and apply his skills in 2D + 3D design for a compelling rendering.
Material: Pencil, Illustrator, Cinema4D.