Most people think typography is about fonts.
Most designers think typography is about fonts.
Typography is more than that, it’s expressing language through type.
Placement, composition, typechoice.
Information is language. Typography is about language. The web is language. Who has a writing budget?
Language has structure:
words → sentences
sentences → paragraphs
paragraphs → groupings
groupings → sections
sections → document
Documents have a conceptual structure, made visible by headings, subheadings, paragraphs, lists, tables; all chunks of information. In separating content and presentation, we’re losing art direction.
–Mark Boulton