Quotes
The relevance of “U&lc” to designers and students today cannot be underestimated. “U&lc” showed how typography could be used as an art form to facilitate communication and convey ideas. Lubalin and his predecessors often did it by hand or with photo-lettering, whereas today we can use Illustrator and Photoshop. But the goal is the same, to create design that has emotion and power. The tools have evolved but the ingredients are the same — typefaces and the letterforms.
–Matt Warburton
