There are three responses to a piece of design – yes, no, and WOW!
‘Wow’ is the one to aim for.
Power is an interesting word because if you take away its negative aspects from its meaning and then try to understand what it means, you will find out that the word is synonymous of ‘ability to manage a plan.’ If you try to define the word 'design' you find that has the same meaning. Design and power concepts are identical.
–Milton Glaser